Creating Billboard Ads
Technical Specifications, Basic Concepts & Best Practices
Technical Overview:
- Always use RGB
- Use full resolution (compression is not needed)
-
D Street dimensions:
1024 pixels wide x 504 pixels high -
Thain dimensions:
864 pixels wide x 396 pixels high -
21st Street dimensions:
912 pixels wide x 432 pixels high -
Snake River Ave. dimensions:
912 pixels wide x 432 pixels high -
222 N Main Street - Moscow dimensions:
720 pixels wide x 288 pixels high
(Format in Moscow is .jpg only) -
2007 S Main Street - Moscow dimensions:
720 pixels wide x 288 pixels high
(Format in Moscow is .jpg only) - Image files should be in .png or .jpg
-
Videos & Animations should be .mp4 or .mov files
Dwell Time: 9 seconds
30 fps (29.97fps)
When Creating Billboard Ads:
- Keep it simple: 1 image, 1 logo, 7 words - Messages with one idea work best.
- Use a clear & clean font - thin or lightweight fonts and small text will not be readable. Bold is ok.
- Every inch counts - don't worry about leaving white space.
- Be on Brand - make it easy for someone to search for the business after seeing the ad.
- Promote the website, location, or phone number (but not all 3)
